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Press ReleaseEDS' CENTROBE JOINS ABACUS DIRECT ALLIANCE Alliance enables Centrobe clients to acquire, retain and reactivate client relationships BOULDER, Colorado -- Today Centrobe, the Enterprise Customer Management component of EDS E.Solutions, announced an agreement with Abacus Direct to provide Centrobe clients with cost-effective access to the Abacus cooperative database. Under the agreement, Centrobe will provide reduced selection costs for files sent to the Abacus alliance for participation in their cooperative database. The agreement will benefit Centrobe publishing clients by reducing the cost of acquisition, retention and reactivation programs utilizing Abacus data. Nicholas Cuccaro, president, Centrobe Publications and Associations, noted "Our publishing clients face a constant challenge to acquire new customers. By teaming with Abacus, we are clearing a path for our clients to undertake affordable and effective acquisition programs utilizing the world's most extensive cooperative database." Tony White, president, Abacus Direct, said "Centrobe has one of the most respected client rosters in the publishing industry. We welcome Centrobe's publishing clients to explore the benefits of the Abacus Direct alliance. Ultimately, I hope each and every one of Centrobe's clients joins our publishing alliance." A number of Centrobe clients have already undertaken pilot projects under the new agreement. The Abacus alliance is a cooperative database comprised of all transactions from multiple catalogs and magazine titles, which provides publishers and catalogers with a comprehensive view of a subscriber's purchase behavior. The database is used for data enhancement, marketing research, prospecting, optimization, housefile modeling, and suppression of unresponsive names. Ranked #2 on Forbes' Annual List of Top 200 Small Companies, Abacus is the premier catalog database coop. The information from 88 million households is used to model subscriber names, identifying a broad range of affinity categories, as well as demographic and psychographic information. In combination with Abacus' advanced statistical targeting method, this information improves a publisher's ability to predict new customers. The newly formed E.Solutions unit at EDS brings together 20,000 EDS employees into a profitable global unit with revenues in 1999 expected to exceed $2 billion. The new unit combines and creates strengths in solutions consulting and business process management, two disciplines crucial to success in the electronic business marketplace. It also creates a bridge between EDS’ high value-added management consulting, provided by EDS subsidiary A.T. Kearney, and the companies core IT outsourcing business. EDS has been a leader in the global information services industry for more than 35 years. The company delivers systems and technology expertise, management consulting, business process management and electronic business leadership. EDS, which reported revenues of $16.9 billion in 1998, offers solutions to improve the performance of more than 9,000 business and government clients in about 50 countries. The company’s stock is traded on the New York Stock Exchange (NYSE:EDS) and the London Stock Exchange. Released Monday, June 7, 1999 |
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